A survey of purchasing agents shows that professional buyers believe it is most important for salespeople to:
A) refuse to accept "no" as an answer.
B) have imagination in applying one's products to the buyer's needs.
C) make unplanned cold calls.
D) avoid dramatics in sales presentations.
E) keep customers informed about competitors.

Question

Quizplus · Accepted Answer

Professional buyers value salespeople who can creatively apply products to meet their specific needs, as this demonstrates understanding and adaptability.

A Survey of Purchasing Agents Shows That Professional Buyers Believe