Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. The company's leading salesperson is Peter Austin, who sees his company "as a service company rather than a food and drink business. Our priority is to get the hampers out on time, filled with the right products." Austin often checks to see if his customers are satisfied with his service. For one customer, Austin was asked to include a plastic piggy bank in each hamper. Austin purchased the piggy banks from ABC Gifts and included them in the hampers. Clearwater Hampers does not plan to purchase piggy banks in the future, so the ABC Gifts salesperson most likely engaged in:
A) relationship selling.
B) direct selling.
C) transaction selling.
D) transformational selling.
E) partnering/consultative selling.

Question

Quizplus · Accepted Answer

The ABC Gifts salesperson engaged in transaction selling, which focuses on single, short-term sales rather than building long-term relationships. Since Clearwater Hampers does not plan to purchase piggy banks in the future, the sale was a one-time transaction.

Clearwater Hampers Is a Small British Company That Sells Luxury