Cole is selling the services of his contracting company to refurbish and paint a large Victorian home. The prospect expresses concerns about the environmental impact of paint sprayers. Cole responds with an EPA report that says pollution is virtually nil with paint sprayers. What method does Cole use to handle the prospect's objection?

Question

Quizplus · Accepted Answer

Cole uses a third-party answer by providing an EPA report to address the prospect's concern, leveraging an authoritative source to validate his point.

Cole Is Selling the Services of His Contracting Company to Refurbish