A public relations firm is trying to convince a former president of the U.S. that he needs the services of this publicist. When the publicist says, "We currently are handling public relations for the royal family of Monaco, Prince Andrew of Great Britain, and Colin Powell," the public relations firm is using a prestige proposition.

Question

Quizplus · Accepted Answer

A prestige proposition is a persuasive strategy where the value or appeal of something is enhanced by associating it with prestigious or well-regarded entities or individuals. By mentioning their high-profile clients, the public relations firm is implying that their services are of a quality befitting these notable figures, thereby aiming to persuade the former president of their value.

A Public Relations Firm Is Trying to Convince a Former