Jackson is making a sales call on Oceanic Enterprises tomorrow. This afternoon, he sent a box of chocolates to the firm's purchasing manager with a note that said, "Tomorrow is your lucky day." What kind of approach was Jackson using?
A) Curiosity
B) Product
C) Opinion
D) SPIN
E) Customer benefit

Question

Quizplus · Accepted Answer

Jackson's approach of sending chocolates with a note saying "Tomorrow is your lucky day" is designed to pique the recipient's interest or curiosity about what is going to happen, making it a curiosity approach.

Jackson Is Making a Sales Call on Oceanic Enterprises Tomorrow