Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. The company's leading salesperson, Peter Austin, is preparing the approach he will use during his first sales call with the CEO of Diamonite, a company that specializes in designing, manufacturing, and installing aircraft interiors for executives and heads of state. Austin would use creative imagery to:
A) develop dramatic visual aids.
B) encourage two-way communication.
C) cope with pre-call stress.
D) establish seller empathy.
E) create synergy with the prospect.

Question

Quizplus · Accepted Answer

Creative imagery is often used as a technique to manage stress and anxiety, helping individuals visualize success and calmness before a stressful event, such as a sales call.

Clearwater Hampers Is a Small British Company That Sells Luxury