Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. The company's leading salesperson, Peter Austin, is preparing the approach he will use during his first sales call with the CEO of Diamonite, a company that specializes in designing, manufacturing, and installing aircraft interiors for executives and heads of state. What type of approach will Austin be using if he enters the CEO's office and says, "Good morning. I'm Peter Austin from Clearwater Hampers."
A) Situational
B) Introductory
C) Self-effacing
D) Neutral
E) Curiosity

Question

Quizplus · Accepted Answer

Austin's approach is introductory because he starts by introducing himself and stating the company he represents, without providing additional information or asking questions to pique interest or assess the situation.

Clearwater Hampers Is a Small British Company That Sells Luxury