Jack,an office supply salesperson,recently called on a customer who was trying to select photos to include in a catalog.The customer wanted to look at the 10 photos side-by-side for comparison,but his easel was too small and the cinderblock walls in the office would not hold tacks or tape.The customer explained that the situation was a regular issue for him.Jack obtained a roll of cork and a can of cork glue to convert an office wall into a giant bulletin board.In this instance,Jack acted as a(n):
A) tactical partner.
B) creative problem solver.
C) low-involvement decision maker.
D) transactional partner.
E) exchange creator.

Question

Quizplus · Accepted Answer

Today's salespeople need to be creative problem solvers who have the ability to develop and combine nontraditional alternatives to meet the specific needs of the customer.
Jack was able to creatively marshal his resources to address a customer's strategic needs, which most likely strengthened the customer relationship.

Jack,an Office Supply Salesperson,recently Called on a Customer Who Was