Garth Sells Spray Booths for Repainting Vehicles to Shops That

Garth sells spray booths for repainting vehicles to shops that repair wrecked vehicles. The spray booths are used for painting cars and trucks and come in a variety of sizes. The spray booths are used to contain the paint and to protect the car surface while the paint is drying. When he called on Elwood Body Shop, his ________ was to sell the body shop owner one of his company's taller spray booths designed for trucks.

A) selling proposition
B) marketing plan
C) sales call objective
D) FAB plan
E) customer profile goal