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Reyna Sells Children's Encyclopedias

Question 82

Multiple Choice

Reyna sells children's encyclopedias. Before a sales call at a local bookstore, Reyna collected background information about the company using Manta.com and LinkedIn, and reviewed the store's typical business terms and requirements. Reyna compiled this information in her:


A) sales call objective.
B) overall marketing plan.
C) competitive portfolio.
D) business proposition.
E) customer profile.

Correct Answer:

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