Eugene sells clothing designed for skiing to the retail buyer for a large ski resort. When the prospect says, "I've seen enough, Eugene. There is no doubt in my mind that your company will provide our resort with the best quality ski clothes for the money," he has reached the mental step called:

Question

Quizplus · Accepted Answer

The prospect's statement indicates a strong belief or conviction in the value and quality of the product, which is what the mental step called "conviction" refers to. It's the stage where the prospect is convinced about the benefits and value of the product or service.

Eugene Sells Clothing Designed for Skiing to the Retail Buyer