Arminda sells wicker furniture. She invites the owner of Stanley Furniture to come outside with her to watch a demonstration. She pours a five-gallon bucket of water on a chair, chats with the storeowner for about 10 minutes, and then sits in the chair to show how water-resistant it is. When the customer tells her, "I've got to carry those chairs in my store. My customers will love them," he is in which stage of the purchasing decision?

Question

Quizplus · Accepted Answer

The customer is in the Conviction stage, as he expresses a strong belief in the value of the product and a desire to carry it in his store after witnessing its benefits. Conviction is the stage where a potential buyer is convinced about the product's value and is ready to make a purchase decision.

Arminda Sells Wicker Furniture