In the two years Ronald has been selling, he has built up a list of inactive accounts. He should now orphan these accounts and try to develop new prospects.

Question

Quizplus · Accepted Answer

Inactive accounts can still hold potential for future business. Instead of orphaning these accounts, Ronald should analyze why they became inactive and develop strategies to re-engage these clients, potentially revitalizing and benefiting from these relationships.

In the Two Years Ronald Has Been Selling, He Has