Customer Relationship Management (CRM), is a technology system that helps companies manage information about existing and potential customers.

Question

Quizplus · Accepted Answer

CRM systems are designed to compile information on customers across different channels or points of contact between the customer and the company, which could include the company's website, telephone, live chat, direct mail, marketing materials, and social media. CRM systems can also give customer-facing staff detailed information on customers' personal information, purchase history, buying preferences, and concerns.

Customer Relationship Management (CRM), Is a Technology System That Helps