A veterinarian ran a local newspaper advertisement announcing it was the exclusive distributor of Hill brand gourmet pet food. The Hill salesperson reimbursed the veterinarian for the media cost. This is an example of ________ advertising.

Question

Quizplus · Accepted Answer

This is an example of co-op (cooperative) advertising, where the manufacturer (Hill brand) reimburses the retailer (veterinarian) for advertising expenses, promoting the manufacturer's product exclusively.

A Veterinarian Ran a Local Newspaper Advertisement Announcing It Was