Sheila Dunn is the author of a children's book. A retail bookstore chain has agreed to advertise Sheila's book aggressively with lots of countertop literature racks, posters, banners, and life-size images of the characters from her book. All of these are examples of:

Question

Quizplus · Accepted Answer

The described methods (countertop literature racks, posters, banners, and life-size images of characters) are all examples of point-of-purchase displays, which are promotional materials placed in a retail store to attract customers' attention to a product.

Sheila Dunn Is the Author of a Children's Book