Manufacturers are LEAST likely to use premiums for:
A) getting prospects to request further information.
B) boosting the future sales of fast moving products.
C) getting customers to come into the retail store.
D) persuading prospects to sample the product.
E) introducing a new product.

Question

Quizplus · Accepted Answer

A premium may act as an incentive to buy, to sample the product, to come into the retail store, or to stir interest so the user requests further information. Premiums serve a number of purposes: to promote consumer sampling of a new product, to introduce a new product, to encourage point-of-purchase displays, and to boost sales of slow products.

Manufacturers Are LEAST Likely to Use Premiums For