The Top-Flite salesperson calls on a sports equipment retailer and describes his company's new golf balls as having "titanium in the cover to create explosive distance" and "tungsten in the core for amazing control on the greens". The retailer does not understand why the golf balls have tungsten in their core because he is not a golfer himself. In terms of the communication process, this represents a problem with:

Question

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The problem lies in decoding, which refers to the process by which the receiver interprets and understands the message. In this case, the retailer's lack of knowledge about golf prevents him from understanding the significance of tungsten in the golf balls' core.

The Top-Flite Salesperson Calls on a Sports Equipment Retailer and Describes