A feature is the performance characteristic of a product that describes how it will help the buyer.
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Q5: People with strong economic needs will consider
Q9: The organizational buying process is impacted by
Q10: When a salesperson says, "This glue will
Q11: The size, color, and price of a
Q12: The buying center comprises all of the
Q12: The salesperson should answer the prospect's question
Q14: You should stress a product's benefits more
Q16: Consumer buying process is often impacted by
Q18: Benefits that would satisfy buyers' unimportant needs
Q35: At the unconscious need level,people do not
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