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The Main Benefit of Using the FAB Sequence During a Sales

Question 93

Multiple Choice

The main benefit of using the FAB Sequence during a sales presentation is to help the salesperson remember to:


A) engage in two-way communication.
B) gather approval from the prospect.
C) perform trial closes throughout the presentation.
D) determine the underlying needs of the prospect.
E) discuss a product's benefits in a conversational manner.

Correct Answer:

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