The city manager has to buy a replacement traffic signal with the same specifications as the other signals currently in use in the city.The manufacturer from which he purchased the last 12 signals has gone out of business and a new supplier has to be selected from a group of three possible companies.To make this purchase,the city manager will have to use _____ decision making.

Question

Quizplus · Accepted Answer

When buyers are unfamiliar with a particular product brand, they seek more information when making a purchase decision. In this case, the city manager will need gather information about different brands of traffic lights.

The City Manager Has to Buy a Replacement Traffic Signal