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During a Sales Presentation, the Salesperson Must Be Prepared to Correct

Question 107

Multiple Choice

During a sales presentation, the salesperson must be prepared to correct a negative impression the prospect may have about a product. Thus, a salesperson should most likely do all of the following EXCEPT:


A) alter the importance of the attributes.
B) highlight unnoticed product attributes.
C) alter the prospect's beliefs about the product.
D) change the person's search for an ideal product into a realistic product.
E) emphasize the importance a prospect attaches to a product's high price.

Correct Answer:

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