After the dentist spent almost $600 to purchase the Apollo Whitening System to use with patients who want their teeth bleached, he learned that a more efficient system with fewer potential side effects was available for $400. From this information you know the dentist most likely experienced:

Question

Quizplus · Accepted Answer

The dentist likely experienced purchase dissonance, which occurs when a buyer has regrets or doubts after making a purchase, especially upon learning that a better or cheaper option was available.

After the Dentist Spent Almost $600 to Purchase the Apollo