A researcher was assessing customer satisfaction with MakeMebeautiful, a new beauty product. He had a sample size of 75 and a p-value of 0.10. Does the researcher recommend that the company stop promoting this product?
A) No, because the sample size is small and p-values are easily affected by sample size.
B) Yes, because statistical significance has nothing to do with sample size.
C) No, because the sample size is large and therefore the p-values are accurate.
D) Yes, because the sample has low confidence levels.

Question

Quizplus · Accepted Answer

With a small sample size of 75, the p-value of 0.10 may not be a reliable indicator of customer satisfaction. P-values can easily be affected by sample size, and a larger sample size may yield different results. Therefore, the researcher should recommend further study before advising the company to stop promoting the product.

A Researcher Was Assessing Customer Satisfaction with MakeMebeautiful, a New