Which of the following is not a factor in data analysts' over-use of p-values and NHST in business and marketing research?
A)Time constraints within research encourages quick results.
B)Statistical software encourages the over-use of p-values.
C)Pressure to get a significant result that CEOs can easily understand and apply.
D)Company bonus structures incentivise 'results'.

Question

Quizplus · Accepted Answer

Statistical software does not encourage over-use of p-values or NHST. In fact, it is important for data analysts to understand the assumptions and limitations of NHST and to use it appropriately in conjunction with other forms of analysis. Time constraints, pressure to get significant results, and company bonus structures are all factors that may contribute to over-reliance on NHST and p-values in business and marketing research.

Which of the Following Is Not a Factor in Data