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Negative Advertising ______

Question 46

Multiple Choice

Negative advertising ______.


A) is strictly an act of desperation and typically signifies that the candidate using these ads is far behind in the polls
B) lacks any informational content, so it attracts only the least well-informed voter
C) is used only by challengers because presidents do not want to be seen as lowering themselves to such tactics
D) registers more quickly and is remembered longer than information from positive advertisements
E) is accepted as fact by the public in campaigns for lower office but is rejected in presidential elections

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