A firm's ________ is defined as its theory about how to gain competitive advantages.
A) objectives
B) mission
C) vision
D) strategy

Question

Quizplus · Accepted Answer

A firm's strategy is defined as its theory about how to gain competitive advantages. Objectives refer to specific goals the firm wants to achieve, mission refers to the company's overall purpose and reason for existing, and vision refers to the company's long-term aspirations and future goals.

A Firm's ________ Is Defined as Its Theory About How