________ helps a firm understand which of its resources and capabilities are likely to be sources of competitive advantage.
A) Competitive analysis
B) Internal analysis
C) Comparative analysis
D) External analysis

Question

Quizplus · Accepted Answer

Internal analysis helps a firm identify its strengths and weaknesses in terms of resources and capabilities, identifying which of these are likely to be sources of competitive advantage. Competitive analysis focuses on analyzing rival firms and their strategies, while external analysis looks at external factors that may affect the firm's performance. Comparative analysis compares the firm to others in its industry or market.

________ Helps a Firm Understand Which of Its Resources and Capabilities