Green Frog is an environmentally friendly firm in the cosmetics industry.If Green Frog were considering expanding beyond the cosmetics industry into pharmaceuticals in order to gain competitive advantages by operating in multiple markets and industries,this would be an example of which type of strategy?

Question

Quizplus · Accepted Answer

This is an example of a corporate level strategy which involves expanding into new markets and industries to gain competitive advantages. Business level strategy refers to how a company competes within a specific industry, functional level strategy refers to how each department within a company operates, and marketing strategy refers to how a company promotes its products or services.

Green Frog Is an Environmentally Friendly Firm in the Cosmetics