The threat of buyers is greater if the products or services that are being sold to buyers are standard and not differentiated than if the products sold to buyers are highly differentiated.

Question

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If the products or services being sold to buyers are standard and not differentiated, then buyers have a greater bargaining power because they can easily switch to another seller who offers the same product or service. However, if the products are highly differentiated, buyers have less bargaining power as they cannot easily find a perfect substitute.

The Threat of Buyers Is Greater If the Products or Services