It is possible for a single firm to be a complementor of one firm and a competitor of another.

Question

Quizplus · Accepted Answer

A firm's role as a complementor or competitor depends on its relationship with other firms in the market. It is possible for a firm to have a complementary relationship with one firm, where their products or services enhance each other's value, while simultaneously competing with another firm in a different area. For example, a company that manufactures phone cases may be a complementor to a smartphone company by providing accessories that enhance the user experience, but at the same time may be a competitor to other phone case manufacturers vying for the same customer base.

It Is Possible for a Single Firm to Be a Complementor