If you were to purchase a new Apple iPod and were unable to use your previously downloaded library of digital music with your new iPod, this would be an example of a customer-switching cost you would incur to use Apple's product.

Question

Quizplus · Accepted Answer

This statement is true since if a customer is unable to use their previously downloaded library of digital music on a new iPod, they would incur a cost to switch to Apple's product by having to either purchase their music again from Apple or find a way to transfer their music to the new device.

If You Were to Purchase a New Apple IPod and Were