The ________ consists of broad trends in the context in which a firm operates that can have an impact on a firm's strategic choices.
A) micro-environment
B) general environment
C) task environment
D) internal environment

Question

Quizplus · Accepted Answer

The general environment is the broader, more distant environment that influences the firm's choices, such as economic, technological, social, demographic, political, and legal trends. The micro-environment includes more immediate actors that can directly affect a firm's operations, such as customers, suppliers, and competitors. The task environment includes specific stakeholders that a firm interacts with regularly to achieve its goals. The internal environment includes the elements within the organization, such as employees and culture, that can impact its strategic choices.

The ________ Consists of Broad Trends in the Context in Which