Non-equity modes of entry include direct exports and licensing.
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Q29: One of the disadvantages of franchising is
Q30: First-mover advantages always outweigh late-mover advantages.
Q31: Entry strategies may change over time.
Q31: MNEs that enter foreign markets through foreign
Q33: A firm that merely exports/imports with no
Q35: MNEs are firms that are truly global.
Q36: An emerging MNE's ability to identify and
Q37: Country-of-origin affect consistently confers a positive perception
Q38: Turnkey projects reduce the competitiveness of foreign
Q39: One of the drawbacks of large-scale entries
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