The liability of foreignness sometimes has a positive effect on customers' perception and their desire for products from a certain country. This concept is known as:
A)Strategic hedging.
B)Country-of-origin effect.
C) OLI advantage.
D) Co-marketing.

Question

The liability of foreignness sometimes has a positive effect on customers' perception and their desire for products from a certain country. This concept is known as:
A)​Strategic hedging.
B)​Country-of-origin effect.
C) ​OLI advantage.
D) ​Co-marketing.

Quizplus · Accepted Answer

The country-of-origin effect refers to the positive or negative perception that consumers have of a product based on the country it comes from. This effect can sometimes work in favor of foreign firms as consumers may perceive their products as unique or of higher quality.

The Liability of Foreignness Sometimes Has a Positive Effect on Customers