Power distance is the extent to which less-powerful members within a country expect and accept that power is distributed unequally.
2.Individualism refers to the perspective that the identity of an individual is fundamentally his or her own,whereas collectivism refers to the idea that the identity of an individual is primarily based on the identity of his or her collective group (such as family,village,or company).In individualistic societies,ties between individuals are relatively loose,and individual achievement and freedom are highly valued.In contrast,in collectivist societies,ties between individuals are relatively close and collective accomplishments are often
sought after.
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