In general, firms that are attempting to implement a cost-leadership strategy will choose to produce relatively simple standardized products that sell for relatively low prices compared to the products and prices of firms pursuing other business or corporate strategies.

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This is because the cost-leadership strategy aims to achieve a competitive advantage by producing goods or services at a lower cost than competitors, and this is more achievable with simple standardized products that require less production cost than complex products. The lower prices also help to attract price-sensitive customers.

In General, Firms That Are Attempting to Implement a Cost-Leadership