No single correct organizational structure exists for global marketing.
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Q47: A potential advantage of the organization on
Q48: Management writers often use terms like silos,stovepipes,or
Q49: Having established that the matrix organizational structure
Q50: The key to successful matrix management is
Q51: A CEO has to look at the
Q53: A key issue in global organization is
Q54: The matrix organization is inappropriate when the
Q55: When Hershey created its international division in
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Q57: The matrix organization requires fundamental changes in
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