Building layers of advantage is one of the elements of Hamel and Prahalad's framework for:
A)quality advantage.
B)positioning.
C)competitive innovation.
D)marketing management.
E)innovation leadership.

Question

Quizplus · Accepted Answer

Building layers of advantage is part of Hamel and Prahalad's framework for competitive innovation, which involves creating multiple sources of competitive advantage to sustain a firm's market position.

Building Layers of Advantage Is One of the Elements of Hamel