In the terminology of the strategic intent framework for competitive advantage,a firm that establishes advantages in a number of different areas has:
A)attribute diversity.
B)marketing breadth.
C)comparative advantage.
D)layers of advantage.
E)a "double diamond."

Question

Quizplus · Accepted Answer

Layers of advantage refer to a firm's ability to establish competitive advantages in multiple areas, creating a robust and sustainable competitive position.

In the Terminology of the Strategic Intent Framework for Competitive