Taiwan's Acer prospered by following founder Stan Shih's strategy of approaching the world computer market from the periphery.By the time Acer was ready to target the United States in earnest,it was already the number one PC brand in key countries in Latin America,Southeast Asia,and the Middle East.This is an example of which component of competitive innovation?
A)collaboration
B)layers of advantage
C)loose bricks
D)generic
E)supplier power

Question

Quizplus · Accepted Answer

C) Loose bricks strategy involves targeting weaker or less contested markets to build strength and resources before moving on to more competitive areas. Acer's approach of first becoming dominant in less contested markets (Latin America, Southeast Asia, and the Middle East) before targeting the highly competitive US market exemplifies this strategy.

Taiwan's Acer Prospered by Following Founder Stan Shih's Strategy of Approaching