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Today Microsoft Lags Behind New Industry Entrants in High-Growth,consumer-Oriented Areas

Question 46

Multiple Choice

Today Microsoft lags behind new industry entrants in high-growth,consumer-oriented areas such as search and social networking.Which of the principles of disruptive innovation does this fact pertain to?


A) Companies depend on customers for resources.
B) Small markets don't satisfy the growth needs of large companies.
C) Markets that don't exist can't be analyzed.
D) Technology supply may not equal market demand.
E) A company's capabilities define its disabilities.

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