In the language of global marketing,________ is the phrase used to describe advertising that represents a middle ground between 100% standardization and 100% localization.
A) "stereotype advertising"
B) "template advertising"
C) "cookie-cutter advertising"
D) "compromise advertising"
E) "pattern advertising"
Correct Answer:
Verified
Q1: Competitive advertising may impair the effectiveness of
Q2: Standardized print campaigns can be used for
Q3: When the subheads and body copy of
Q4: Because advertising is often designed to add
Q5: _ is the technique global marketers use
Q7: What do Unilever and Procter & Gamble
Q8: The elements of the promotion mix are
Q9: Which of the following product category\company pairings
Q10: A company's efforts to effectively communicate with
Q11: Volkswagen's portfolio of brands does not include:
A)Audi.
B)Bentley.
C)Lamborghini.
D)Porsche.
E)no
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