The advantages of using in-house marketing and advertising staff include all of the following except:

Question

Quizplus · Accepted Answer

In-house marketing and advertising staff provide advantages such as greater control over the marketing process, deep brand knowledge, potentially lower costs compared to hiring an external agency, and the ability to produce a superior product due to this intimate brand knowledge. However, having in-house staff does not inherently provide an advantage in managing global accounts, as this requires specific international expertise and resources that an in-house team may not possess.

The Advantages of Using In-House Marketing and Advertising Staff Include