In 2018,Heinz was still experimenting with the global\local taste trade-off: Managers had to decide whether to introduce a blend of mayonnaise and ketchup,to Middle Eastern consumers.

Question

Quizplus · Accepted Answer

Heinz introduced a blend of mayonnaise and ketchup, known as Mayochup, primarily targeting the US market after a successful social media campaign. The decision wasn't specifically about introducing it to Middle Eastern consumers, although global taste preferences are often considered by multinational companies.

In 2018,Heinz Was Still Experimenting with the Global\local Taste Trade-Off