Some of the world's most memorable advertising campaigns have achieved success because they originate from an idea that is so big that the campaign offers opportunities for a seemingly unlimited number of new executions.Such a campaign is said to have:

Question

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Such a campaign is said to have "legs." This term is used in the advertising industry to describe a campaign that has the potential for longevity and a wide range of creative executions over time.

Some of the World's Most Memorable Advertising Campaigns Have Achieved