Which of the following is not an appropriate guideline for companies selecting independent distributors in international markets?
A)Select distributors;don't let them select you.
B)Look for distributors capable of developing markets.
C)Give local distributors control over marketing strategy.
D)Treat local distributors as long-term partners.
E)All of the above are appropriate guidelines.

Question

Quizplus · Accepted Answer

Giving local distributors control over marketing strategy might not always align with the company's global brand image or strategy. It's important for the company to maintain some level of control or collaboration on marketing strategies to ensure consistency and alignment with the company's overall goals.

Which of the Following Is Not an Appropriate Guideline for Companies