Luxury good marketers found a new way to combat gray market imports into the United States.In March 1995,the U.S.Supreme Court let stand an appeals court ruling prohibiting a discount drugstore chain from selling Givenchy perfume without permission.The distinctive packaging of the perfume is also protected by the U.S.copyright law.The ruling implies that:
A)Givenchy can only be sold in copyrighted packages.
B)Costco and Walmart will no longer be able to sell Givenchy.
C)Costco and Walmart will be able to sell Givenchy with authorization.
D)gray marketers will be able to market with authorization.
E)discount drugstores cannot market a product resembling Givenchy's perfumes.

Question

Quizplus · Accepted Answer

The ruling implies that retailers like Costco and Walmart can sell Givenchy products if they have authorization, as the court decision was about selling without permission.

Luxury Good Marketers Found a New Way to Combat Gray