Joseph Quinlan,chief marketing strategist at Bank of America,estimated that about 25 percent of U.S.merchandise exports represent shipments by American companies to their foreign affiliates and subsidiaries.This situation underscores the importance of ________ in global marketing.

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Transfer pricing is crucial in global marketing as it involves the pricing of goods, services, and intellectual property when these are transferred within a company, including between a parent company and its foreign affiliates or subsidiaries. Joseph Quinlan's estimation highlights the significant role of internal transactions within multinational corporations, making transfer pricing a key consideration in managing costs and profits across borders.

Joseph Quinlan,chief Marketing Strategist at Bank of America,estimated That About