Marketers in Gillette's Parker Pen subsidiary are confident that consumers in Malaysia and Singapore shopping for an upscale gift will buy the same Parker Pen as Americans shopping at Neiman Marcus.

Question

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Marketers believe that the appeal of upscale Parker Pens is universal, suggesting that consumers in Malaysia and Singapore will have similar preferences to those in the U.S. when shopping for luxury gifts.

Marketers in Gillette's Parker Pen Subsidiary Are Confident That Consumers